Benioff Community Health Outreach Worker Model: Considerations for Vaccine Ambassador Programs
Resource Subtopic: COVID-19.
Year Developed: 2021
Resource Type: Field-Generated Publication
Primary Audience: Administrative Staff
C-Suite (CEOs, CFOs, CIO, COOs, CMOs, etc.)
Sponsored by: National Association of Community Health Centers
Department of Housing and Urban Development
(See other resources developed by this organization).
Resource Summary: As the COVID-19 vaccine is rolling out to people experiencing homelessness, some communities are using a similar model (sometimes called Vaccine Ambassadors) to build confidence in the vaccine. This brief outlines key lessons learned from the CHOW model that are applicable to local Vaccine Ambassador programs.
Resource Details: In order to address the distrust of the medical community and encourage testing among people experiencing homelessness in San Francisco, the Benioff Homelessness and Housing Initiative (Benioff) developed a cross-discipline program model early during the pandemic that paired medical teams with community health outreach workers (CHOWs). They estimate that by combining CHOWs—who had lived expertise of homelessness and the neighborhoods in which they were working—with encampment-proximal testing sites and incentives, they more than doubled the individuals who were willing to be tested.