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Mass Media & Communication Strategies for Increasing Agricultural Worker Vaccine Confidence

Year Developed: 2021

Resource Type: Archived Webinar.

Primary Audience: Outreach Staff
Secondary Audience: Enabling Staff

Language(s): English

Developed by: National Center for Farmworker Health (See other resources developed by this organization).

Resource Summary: This training provides insight into key communication challenges and solutions around the COVID-19 vaccines with farmworker communities. Speakers addressed key messaging priorities, effective use of mass media, and how to implement face-to-face dialogues with farmworkers to increase confidence in the vaccines.

Resource Topic: Emerging Issues, , Special and Vulnerable Populations

Resource Subtopic: COVID-19, Population Health, Social Determinants of Health (SDOH).

Keywords: Agricultural Workers, Access to Care, Hispanic Americans/Latinos, Latinas, Community Health Workers.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,625,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.