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COM Talks: Crisis Communications

Resource Topic: Operations, Special and Vulnerable Populations

Resource Subtopic: COVID-19, Development and Training.

Keywords: Communication, Transparency, and Outreach, Community Engagement, Outreach, Planning, Social Media.

Year Developed: 2020

Resource Type: Online Self-Paced Learning Modules.

Primary Audience: Administrative Staff Outreach Staff
Secondary Audience: PCAs

Language: English

Developed by: Virginia Community Healthcare Association (See other resources developed by this organization).

Resource Summary: As part of the COVID-19 Supplemental Funding activities for the Virginia Community Healthcare Association’s 330 Work Plan, the Association has been producing live learning sessions via Zoom at least once a month for health center communications and outreach staff. In each session, a contracted subject matter expert covers a communications and outreach topic pertinent to COVID-19 and crisis/emergency communications. Sessions so far have included Crisis Communications Planning, Outreach Strategies for Vulnerable Populations During a Crisis, and Myth Busting Strategies to Promote Truth Online. Session recordings are available on the Association’s on-demand training platform, the Community Health Center Learning Library.

Resource Details: Recordings of each session are uploaded to the Virginia Community Healthcare Association’s on-demand training platform, the Community Health Center Learning Library. It is free to create an account. To access these recordings, once you have registered and logged in to the site, navigate to the Communications section and look for Com Talks: Crisis Communications. New recordings will be added at least once a month through June 2021. Subject matter experts for sessions so far have included Health Outreach Partners, BC/DC Ideas, and Whole Whale, LLC.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,625,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.