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Resource Details


HITEQ Highlights: Getting Started with a Social Media Strategy for HIV Prevention and Care

Resource Topic: Health Information Technology (HIT)/Data, Operations

Resource Subtopic: HIV/AIDS.

Keywords: Outreach, Social Media.

Year Developed: 2020

Resource Type: Archived Webinar .

Primary Audience: PCAs
Secondary Audience: Administrative Staff, Outreach Staff

Language(s): English

Developed by: HITEQ (See other resources developed by this organization).

Resource Summary: Join the HITEQ Center for a webinar on how to develop a social media strategy to improve your health center’s HIV prevention and care outreach. Using the POST (People, Objectives, Strategy, Technology) method, attendees learned how to use social media more efficiently to reach your target audiences. We also reviewed social media platforms including Facebook, Instagram, and Twitter, their uses and differences. Attendees received recommendations for social media management and graphic design tools at the end of the discussion.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,625,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit