Marketing Toolkit
Year Developed: 2020
Resource Type: Toolkit.Primary Audience: Administrative Staff; C-Suite (CEOs, CFOs, CIO, COOs, CMOs, etc.); Outreach Staff
Language(s): English
Developed by: National Association of Community Health Centers (See other resources developed by this organization).
Resource Summary: This Marketing toolkit allows you to assess your organization’s communication strategy and to develop effective marketing goals.
Resource Details: Phase I: The Communications Audit is designed to assess your current online and print resources for consistency, branding and relevant messaging to your target audience. Phase II: The Marketing Plan template is designed to update, or develop, marketing goals for your organization. It is recommended that you identify clear objectives and strategies for your various communication channels. The template allows you to identify how you will promote your services to ensure clear messaging and create a strategic marketing plan to be reviewed bi-annually.
Resource Topic: Operations
Keywords: Communication, Transparency, and Outreach.This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,625,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit HRSA.gov.