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Resource Details


Managing Online Patient Engagement

Resource Topic: Promising/Best Practices, Health Information Technology (HIT)/Data

Keywords: Communication, Transparency, and Outreach, Privacy/Protected Health Information (e.g., Health Insurance Portability and Accountability Act (HIPAA)), Social Media.

Year Developed: 2018

Resource Type: Publication.

Primary Audience: Administrative Staff C-Suite (CEOs, CFOs, CIOs, COOs, CMOs, etc) Board of Directors Clinicians Enabling Staff Outreach Staff PCAs
Secondary Audience: Administrative Staff Board of Directors C-Suite (CEOs, CFOs, CIOs, COOs, CMOs, etc) Clinicians Enabling Staff Outreach Staff PCAs

Language(s): English and Spanish

Developed by: National Association of Community Health Centers (See other resources developed by this organization).

Resource Summary: An integral component of health center practice operations is patient engagement. Whether patient engagement is done over the phone, in person at the health center, via patient portals or online, health centers need to be prepared to provide a positive patient experience. However, managing patient expectations about online engagement can present challenges.

Resource Details: This Issue Brief: * Addresses the key ways that health centers can benefit from using social media to increase patient engagement; * Discusses the associated risks surrounding patient online engagement; and * Provides strategies that health centers can apply to protect against associated liabilities.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) as part of an award totaling $6,625,000 with 0 percentage financed with non-governmental sources. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by HRSA, HHS, or the U.S. Government. For more information, please visit